Our Story.
We empower clients to grow their businesses exponentially while having a unique, positive impact on society & the environment.
For a brand to stand out and survive in today’s uncertain climate, it needs to be authentic, empathetic and have a purpose that goes beyond taking their customers’ money. It’s not enough just to offer a great product or to show up at the top of a Google search. To ensure long-term success, it’s vital to offer an impactful brand with values that align with its employees, customers and surrounding communities.
Our Mission: To empower economic, social and environmental growth for disruptive industrial technology and advanced manufacturing brands globally.
La Force International lives and thrives by sharing how these beliefs create a long-lasting trust with customers while making a positive impact on the world. We are passionate about showing other businesses how to do the same – because it’s not just possible to integrate these basic beliefs into business growth strategies, it’s essential for survival in today’s market.
Our Beliefs.
We believe that everything starts with honesty, integrity, passion and respect.
We believe that authentic brands that have a purpose, that are empathetic and brave, do drive business growth.
We believe that brands must celebrate our differences and drive diversity, equality and inclusion.
We believe in rethinking the conventional to achieve the exceptional.
“My commitment is to prove that authentic brands that have a purpose, that are empathetic and brave, do drive business growth faster.”
Shayne De la Force
CEO & Fractional Chief Marketing Officer
An Australian native senior B2B Fractional Chief Marketing Officer (CMO) based in the USA with over 30 years of driving global industrial and advanced technology brands into over 120 countries.
Specializing in cross-border expansion, go-to market strategy, product innovation development and sales funnel enablement, Shayne provides clients with extensive marketing expertise that accelerates high-growth outcomes. Fluent in English, Japanese & German and renowned for building and managing high performance marketing teams that increases customer journey conversions through high-value propositions.
Versatile in learning and adapting to complex technology-driven industries with proven success building brand domination and disruptive solutions for companies with purpose ranging from semiconductor to renewable energy, capital equipment and manufacturing industries.
With 150+ Years of combined Chief Marketing Officer experience across over 100 brands globally, LFI is proud to also partner with The CMO Syndicate.
Shayne De la Force (CMO Syndicate Founding Partner & CMO)
Ani Matson (CMO Syndicate Founding Partner & CMO)
Lisa Bratkovich (CMO Syndicate Founding Partner & CMO)
Jennifer Layne Welch (CMO Syndicate Founding Partner & CMO)
Nozi Hamidi (CMO Syndicate Founding Partner & CMO)
Lina Calia (CMO Syndicate Founding Partner & CMO)